February 7th, 2017. Hootsuite, Vancouver-based social media management platform company, has announced its acquisition for AdEspresso, a San-Francisco based advertisement optimization company. HootSuite helps companies and ad agencies manage social media interactions across multiple social media networks, it works across different medium and platforms to create an all-in-one management services. As one of Canada’s very own unicorns, Hootsuite is valued at over $1Bn; it secured Series D round of financing in 2014 from Fidelity Investments and Accel Partners. AdEspresso’s platform helps with creating, analyzing, and optimizing Facebook advertisements. With the acquisition of AdEspresso, HooteSuite makes a move into the space of paid content management. AdEspresso is now the relaunched version of HooteSuite Ads, which was originally launched in 2015 with the purpose of focusing on promoted ad contents.
Source: Tech Crunch
Transaction Details:
| Date of Announcement | 2/07/2017 | ||
| Headline | Hootsuite acquired AdEspresso | ||
| Sector | SaaS, Advertising, Software | ||
| Company Acquired | AdEspresso | ||
| Company Location | San Francisco, California | ||
| Private/Public | Private | ||
| Transaction Amount (reported) | N/A | ||
| Founded | 2013 | ||
| Employees | 11 ~ 50 | ||
| Amount Invested | US$3.2M | 4 Rounds | 9 Investors |
| Key Investors | VentureFriends | ||
| Acquirer | Hootsuite | ||
| Acquirer Location | Vancouver, Canada | ||
| Private/Public | Private | ||
| Founded | 2009 | ||
| Employees | 501~1000 | ||
| Capital Raised to date | US$247M | 4 Rounds | 10 Investors |
| Key Investors | Fidelity Investments, Accel Partners, OMERS, Insight Venture Partners | ||
| Comment | Hootsuite moves into paid content management with acquisition of AdEspresso | ||
| Press Release | Tech Crunch | ||
| Source | crunchbase | ||
| For more information: | Click Here |
