///Vancouver Unicorn Hootsuite acquires AdEspresso

Vancouver Unicorn Hootsuite acquires AdEspresso

By |2018-05-08T15:44:47+00:00February 21st, 2017|M&A News|

February 7th, 2017. Hootsuite, Vancouver-based social media management platform company, has announced its acquisition for AdEspresso, a San-Francisco based advertisement optimization company. HootSuite helps companies and ad agencies manage social media interactions across multiple social media networks, it works across different medium and platforms to create an all-in-one management services. As one of Canada’s very own unicorns, Hootsuite is valued at over $1Bn; it secured Series D round of financing in 2014 from Fidelity Investments and Accel Partners. AdEspresso’s platform helps with creating, analyzing, and optimizing Facebook advertisements. With the acquisition of AdEspresso, HooteSuite makes a move into the space of paid content management. AdEspresso is now the relaunched version of HooteSuite Ads, which was originally launched in 2015 with the purpose of focusing on promoted ad contents.

Source: Tech Crunch

Transaction Details:

Date of Announcement2/07/2017
HeadlineHootsuite acquired AdEspresso
SectorSaaS, Advertising, Software
Company AcquiredAdEspresso
Company LocationSan Francisco, California
Transaction Amount (reported)N/A
Employees11 ~ 50
Amount InvestedUS$3.2M4 Rounds9 Investors
Key InvestorsVentureFriends
Acquirer LocationVancouver, Canada
Capital Raised to dateUS$247M4 Rounds10 Investors
Key InvestorsFidelity Investments, Accel Partners, OMERS, Insight Venture Partners
CommentHootsuite moves into paid content management with acquisition of AdEspresso
Press ReleaseTech Crunch
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