At Q1, we spend an enormous amount of time researching and tracking Canadian technology companies and one of them is Vancouver-based Hootsuite. Chosen by many to be Canada’s next billion dollar company (aka unicorn), Hootsuite’s road to market leadership illustrates just how much money it takes to become a dominant player, how competitive an attractive and fast-growing space can become and how difficult it can be to achieve the right liquidity event, whether that’s an IPO or a sale. Below is our look at Hootsuite’s journey.

The below pictochart is updated from time to time to include the most recent and relevant data related to HootSuite.

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