gShift Labs, which has developed a web analytics platform for digital marketers, announced that it is acquiring Halifax-based InNetwork, an influencer marketing technology platform. Terms of the deal were not discussed.
Founded in 2009, gShift is based in Barrie, Ontario, just north of Toronto, and has raised $2.1 million in venture capital from GrowthWorks Capital and Brightspark Ventures in addition to $1 million in seed catpial from the MaRS Investment Accelerator Fund and the Ontario Centres of Excellence. The company’s technology monitors and provides insights into a brand’s web presence and search engine optimization efforts. It is used by over 10,000 brands in 22 countries.
InNetwork was founded in 2012 and has raised just under $700,000 from angel investors and Innovacorp. It’s technology allows users to create and oversee influencer marketing campaigns, in which companies engage people with strong social media presences to become ambassadors for their brands online.
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