Influitive, a Toronto-based company that has built a software platform for customer advocate marketing, made two acquisitions in March. At the beginning of the month, the company announced that it was acquiring Ironark Software, a company that developed apps for
gShift Labs, which has developed a web analytics platform for digital marketers, announced that it is acquiring Halifax-based InNetwork, an influencer marketing technology platform. Terms of the deal were not discussed.
Founded in 2009, gShift is based in
Ampifii, a Toronto-based company whose software platform enables users to manage their own sponsored social amplification campaigns, has been acquired by Postmedia Network Canada Corporation, the Canadian media company that includes the newspaper properties once owned by the former Canwest Global Communications Corporation and